A Day Without Coffee
Learn how KDP is driving towards a coffee-ful future. Because when the thing you love is in danger,
you protect it.
By the Numbers

2X
Coffee consumption set to double by 20501

50%
Percent reduction of land suitable to produce coffee by 20502

$343B
Annual economic impact of coffee in the U.S. (USD)3

100%
Percent of coffee responsibly sourced by KDP in 20234

$74M
KDP coffee impact investments, 2003-2024 (USD)

250K
Number of acres KDP commits to support for regenerative agriculture and conservation by 20305
Keurig Dr Pepper (KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands, and offers the #1 single serve coffee brewing system in the U.S. and Canada.
We’re passionate about every step of the coffee journey – from the beans we procure to the delightful brews you enjoy. Our coffee expertise is matched only by our commitment to helping build its resilient future, as we strive to positively impact the coffee crops, ecosystems and farmers that produce our daily cup, and continue to pursue our long legacy in responsibly sourcing our coffee.
As a company that sources and manufactures coffee for a number of brands, as well as our own, we are uniquely positioned to act as a connector for stakeholders across the coffee supply chain and to deliver to consumers the distinct flavor profiles they desire.
Our collaborations also help to scale impact. Our decades-long partnerships with World Coffee Research (WCR), Root Capital, CRS and RGC Coffee, among others, are critical as we rely on their expertise and relationships to help create impact at scale, and do more than what KDP could do alone.
Preserving the future of coffee takes all of us, so we design our work to “lift all boats” for stakeholders in our value chain.
1 According to Financial Times (opens a new window).
2 According to PLOS (opens a new window).
3 According to the National Coffee Association (opens a new window).
4 We rely on verification and third-party certification programs to help foster fundamental social, environmental and economic protections. In 2023, 0.002% of coffee (a single shipment) was received as conventional per a customer requirement. Read more in our 2023 Corporate Responsibility Report (opens a new window).
5 250,000 acres represent approximately 50% of the land area used to grow the crops in scope for the goal, based on our 2023 purchasing footprint. We aim to achieve this through targeted projects in our coffee, corn and apple supply chains. More information at KDP Impact Goal Methodology & Glossary (opens a new window).
Where We Focus
Investing in Research
Coffee is a historically understudied crop, and, at present, the industry faces an innovation gap. We can’t afford to maintain the status quo.
There is tremendous opportunity for positive impacts from increased coffee agricultural research and development, especially for creating climate-, pest- and disease-resilient coffee plants that meet farmer needs and preserve crop quality and diversity. Building a pipeline of improved coffee varietals is critical for sustaining the wide range of unique coffee flavors that consumers know and love into the future.
Furthermore, KDP and our partners work to expand availability and access to these plants through the establishment of seed lots, targeted genetic testing and verification and supporting national efforts to identify the plants best suited for a region based on climatic conditions, among other efforts.
This work involves decades of research followed by strategic distribution to get these climate-resilient coffee varietals into the hands of smallholder coffee farmers to help secure coffee’s future.

Securing Coffee’s Future with Public-Private Partnerships
KDP and World Coffee Research are united in advocating for vital public policy. We’re championing the Coffee Plant Health Initiative Amendments Act as part of the Farm Bill Reauthorization, aiming to strengthen research and provide science-based solutions for coffee’s future. Our commitment extends to suKDP supports federal agriculture policies to advance climate-smart regenerative agriculture and conservation. This includes advocating for increased federal incentives to promote voluntary methods of environmental stewardship, such as cover cropping. We also support policies to increase farmer access to technical and financial assistance programs.
Together with our partners, we’re advocating for inclusion of the Coffee Plant Health Initiative Amendments Act as part of the Farm Bill Reauthorization, aiming to strengthen research and provide science-based solutions for coffee’s future. KDP’s commitment extends to supporting the reauthorization of the Global Food Security Act, which funds programs that empower smallholder farmers in low-income countries – key contributors to the U.S. coffee supply. These efforts, promote impactful public-private partnerships, helping to ensure that the coffee industry can meet tomorrow’s demands sustainably.

Nurturing Regenerative Agriculture & Conservation
We’re committed to supporting regenerative agriculture and conservation across 250,000 acres of land by 2030 via targeted projects within our coffee, apple and corn supply chains, a crucial step toward enhancing supply chain and climate resilience.
A regenerative approach to agricultural production can create many benefits, such as the potential to mitigate and adapt to climate change, enhance soil health, improve water quality, support resilient landscapes, increase biodiversity and boost farmer livelihoods.
KDP invests in targeted projects within our supply chain and, in collaboration with our partners, we provide coffee farmers with education in climate-smart practices and essential economic tools, helping to enable strong crop yields and prosperity for farming communities over the long-term. Together, we’re working to build a sustainable future for coffee and those who rely on it, one acre at a time.

Improving Coffee Farmer & Worker Livelihoods
If coffee farmers around the world struggle to make a living from coffee, our cherished morning cups may not always be a given. Over decades of working with smallholder coffee communities, we’re helping to support the economic resiliency of farmers and workers within our coffee supply chain through investments in projects and partnerships with select farming communities. Recognizing the vital role local agricultural enterprises and cooperatives play in rural communities, we’re taking proactive steps to safeguard this economic lifeline against the challenges posed by climate change.
Economic stability empowers farmers and workers not only to continue to pursue their livelihood, but also contributes positively to preserving biodiversity, adapting to climate change, improving water stewardship and enhancing personal and community well-being. This interconnection cannot be ignored.

Our Work in Action
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Reach Out. Join Us.
Together, let’s do our part to ensure the future of coffee is as abundant and flavorful as ever. Are you in?