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Consumer Health & Well-Being

Strategy

As a leading beverage company, KDP recognizes there are systemic issues relating to health, hunger and nutrition that are complex and require individual and collective action to address. Core to our approach is working alongside community and public health organizations as well as credentialed health and well-being experts to understand needs and how KDP can support solutions. With a company vision to provide a beverage for every need, anytime, anywhere, we are committed to offering product options within a balanced portfolio. This means working to expand the proportion of products in our portfolio that are below recommended Daily Values for sugar, sodium, or saturated fat.

Consumer Health & Well-Being Strategy

Renovation, Innovation & Transparency to Empower Consumer Choice

Renovation, Innovation & Transparency to Empower Consumer Choice

Responsible Marketing & Merchandising to Expand Access to Product Options with Low Calories, Zero Sugar or Functional Benefits

Responsible Marketing & Merchandising to Expand Access to Product Options with Low Calories, Zero Sugar or Functional Benefits

Product/Ingredient Quality & Safety

Product/Ingredient Quality & Safety

Since 2021, KDP Canada has been collaborating with industry experts and stakeholders to guide its health and well-being journey. In July 2022, Health Canada amended the Food and Drug Regulations (“Regulations”) to require front-of-pack nutrition labeling for most prepackaged products high in saturated fat, sugars, and/or sodium. In alignment with this updated regulation, we develop a strategy aimed at reducing those nutrients of concern across our beverage portfolio. In 2025, this work led to the completion of our Canadian Health & Well-Being strategy, including key performance indicators tailored to the unique market dynamics and regulatory environment of the country. We are committed to offering a balanced portfolio of options to our consumers and helping them make informed choices to fulfill their beverage needs for every occasion.

We also continue to advocate for informed consumer decision-making by providing transparent, straightforward and easily comprehensible information on our packaging and online. In addition, we regularly engage with stakeholders such as investors, nonprofit organizations, public health groups and government agencies to identify and respond to any emerging issues, safety concerns or misleading information to protect the interests and well-being of our consumers.

Management Approach

KDP’s cross-functional teams, including Product Development, Scientific & Regulatory Affairs, Operations, Marketing, Commercial Sales, Engineering and Corporate Affairs, collaborate to advance our consumer health and well-being efforts.

We also have compliance programs and review systems to implement KDP’s product safety and quality standards, which are aligned to legal and regulatory requirements. All of KDP’s products comply with applicable regulations set by the U.S. Food and Drug Administration (FDA), the Canadian Food Inspection Agency (CFIA), Health Canada (HC), and Mexico’s Federal Commission for Protection against Health Risks (COFREPRIS) and Office of the Federal Prosecutor for the Consumer (PROFECO). In addition, we comply with the U.S. Department of Agriculture’s (USDA) Smart Snacks in School standards. We go one step further in the U.S. by displaying voluntary front-of-pack calorie labels on many beverage containers. For our Keurig coffee makers, rigorous development and safety processes and procedures are overseen by teams within our Global Product Organization, including the Appliance Safety Management Committee and the Appliance Product Safety Council.

We have established several policies that outline our approach and reinforce our commitment to consumer health and well-being. They include KDP’s Chemicals Management Policy, Responsible Marketing Policy, Responsible Public Policy Advocacy in the United States Policy and Supplier Code of Conduct. Specific to animal testing, we state in our Supplier Code of Conduct that our suppliers shall strive to avoid animal testing altogether. Where it cannot be avoided, suppliers shall have a responsible animal testing policy and procedures in place. KDP does not test our products on animals.

Dr Pepper Zero Sugar had the most volume sales growth out of all Dr Pepper trademarked products, including regular Dr Pepper and Diet Dr Pepper, in 2024

Launched the first Crush Zero Sugar in Canada in 2025, with zero sugar.

Launched Nestea Lemon Zero Sugar in Canada in 2025

Launched Canada Dry Tonic Water Zero Sugar in Canada in 2025

We strive to offer a broad, well-balanced portfolio of quality products that is accessible to all consumers and marketed responsibly.

  • We have adopted an ambitious management approach aimed at maintaining a portfolio in which 75% of our products contain less than 15% of the Daily Value (or 10% DV for products ≤ 30 mL) for sugars, sodium, and/or saturated fat. To make this goal achievable, we developed category-specific targets that take into account existing products across all categories as well as planned innovations, evaluating each flavour and serving size as a separate product.
  • While the category Alcoholic beverages is excluded from the Canadian front-of pack labeling scheme, and is not included in our approach, we remain committed to reducing the amount of salt, sugar and saturated fat in alcoholic beverages. Starting in 2026, we will provide transparent information on our progress.
  • KDP hosts websites for the U.S. and Canada that provide detailed information about our products (cold beverages and snacks for Canada). These websites offer comprehensive nutrition, allergen and certification information, allowing visitors to easily compare products, check compliance with USDA Smart Snacks in schools or verify Fair Trade certification, and review packaging attributes such as recycled content and nutritional information for fountain beverages based on product, cup size and ice level.
  • In the U.S. we have a Responsible Marketing Policy that serves as a guiding framework for how we present the benefits of our products to consumers. It applies to all KDP-authorized products, brands and communications sold in the country. In Canada, we are currently developing our own Responsible Marketing Policy to ensure consistency with U.S. standards while addressing local market regulations and expectations.
  • IIn the U.S., we partner with retailers on in-store marketing and merchandizing pilots and continue to expand our work to additional neighbourhoods and retailers. More details can be found here.
  • To uphold our commitment to transparency in Canada, we will disclose the percentage of our marketing budget dedicated to promoting products that meet these nutrition standards starting in 2026.
  • We work to manage Chemicals of Concern and the identification of opportunities to reduce or eliminate the use of certain chemicals where feasible or required by law within packaging and products by engaging our supply chain per our Chemicals Management Policy and Supplier Code of Conduct .
  • Within our Supplier Code of Conduct, we state that our suppliers shall strive to avoid animal testing altogether. Where it cannot be avoided, suppliers shall have a responsible animal testing policy and procedures in place. KDP does not test our products on animals.
  • Our food safety systems include Preventative Controls and Hazard Analysis and Critical Control Point (HACCP) method, an internationally recognized system of identifying and managing food safety-related risks.
  • Every KDP manufacturing site is audited annually to confirm whether it meets or exceeds requirements set by the Global Food Safety Initiative (GFSI), an industry-recognized coalition that oversees food safety standards.
  • These programs include internal and third-party audits to review our food safety processes and controls.
  • Annual food safety and quality training is required for our KDP manufacturing facility employees.
  • All our coffee makers meet or exceed the market-leading safety standards of Underwriters Laboratories (UL) and UL of Canada under normal use.
  • Our Keurig Commercial brewers also meet or exceed the safety standards of the National Sanitation Foundation under normal use.
  • For all of our coffee makers, we apply a robust testing program throughout the coffee maker development and production lifecycle to identify potential use cases and failure modes to support appliance quality and consistency of operation over time.