Keurig Dr Pepper Canada and Ipsos Win Business Impact Award from the Canadian Research and Insights Council

More Than an Award, A Milestone for One of Keurig Dr Pepper Canada’s Most Forward-Thinking Teams

When Keurig Dr Pepper Canada received the Business Impact Award at the 2025 Canadian Research and Insights Council (CRIC) Conference, it marked more than just recognition for a high-performing project, it represented a powerful affirmation, insight and innovation are now at the core of how we grow.

This award marks a first for our Consumer Insights & Innovation team and affirms the strategic value it continues to create across our organization.

In just a few years, this function has evolved from an emerging capability into a strategic driver, built to challenge traditional research models, embed insights earlier in the process, move faster, and work in close partnership with marketing, commercial, and product teams. Its purpose has always been clear, turn intelligence into action and shape innovation that resonates with real consumer needs.

And that purpose is paying off. 

From the successful launch of Clamato Light, to the buzz created by Canada Dry Raspberry Lemonade Limited Time Offer (LTO), to the rollout of new, consumer-inspired coffee innovations like Van Houtte Brew Over Ice Caramel Vanilla coffee, the team’s impact can now be seen across multiple categories, and in the velocity of our decision-making.

In 2025, that momentum reached new heights through a partnership with Ipsos focused on unlocking growth in the dynamic Ready-to-Drink (RTD) alcohol category, where KDP brands like Snapple Spiked and Mott’s Clamato Caesar already lead. Under tight timelines and in a highly competitive environment, the project delivered fast, focused, and actionable insight, enabling clear direction at a pivotal moment for the business.

“This award is a testament to how far we’ve come,” said Philippe Alessandrini, Senior Director, Strategy, M&A and Innovation at KDP Canada. “We’ve built a team that doesn’t just gather insights, they turn them into momentum.”

“What makes this moment special is that it reflects our DNA as a team,” added Shillpa Khandelwal, Director, Consumer Insights & Innovation. “We’re curious, connected, and obsessed with staying ahead of what Canadian consumers want next.”

The Business Impact Award is only the beginning. For a function designed to lead from the future, the most exciting chapters are still ahead.