KDP CANADA STEPS UP TO THE CREASE FOR PRINCESS MARGARET CANCER FOUNDATION’S CRICKET TO CONQUER CANCER

Whether on the cricket pitch or providing delicious refreshments across the site, we showed up in full swing at this year’s tournament in Mississauga on May 30. As one of the Official Partners and Beverage Sponsor of the event, we are proud to have supported the Princess Margaret Cancer Foundation and contributed to an initiative that raised more than $1.3 million in support of cancer research.

As Canada’s largest street cricket fundraiser, the event brought together thousands of people united behind a common cause. Throughout the day, Mississauga Celebration Square was transformed into a vibrant hub of activity where KDP Canada’s beverage portfolio was on full display.

From Schweppes®, Atypique®, Crush® and Dr Pepper® circulating across the grounds to a Van Houtte coffee and tea station serving fresh cups throughout the tournament, our brands helped keep attendees refreshed from first pitch to final cheers.

Now in its second year, Cricket to Conquer Cancer continues to grow as a platform that brings together organizations, communities and individuals in support of one of Canada’s leading cancer research centres.