Dr Pepper’s Iconic Student Support Program Takes Root in Canada
Since 2008, the Dr Pepper Tuition Giveaway has helped students take meaningful steps toward their academic and career goals. It has also become an important part of the brand’s longstanding connection to college football. This fall, Canada is joining in on the tradition with the Dr Pepper Student Prize. First introduced last year as an in-store contest, the program is taking the next step by partnering with Université Laval’s Rouge et Or. This year, students have the chance to win $10,000 to support their education and help turn their dreams into reality.
University is about building what comes next, but it’s also shaped by moments that foster a sense of community. Sports play a special role in creating those occasions of togetherness. By teaming up with the Rouge et Or, Dr Pepper is championing people’s ambitions while tapping into the energy and spirit that make college so memorable.
Taking the experience on campus grounds
The Rouge et Or tailgates provide the perfect setting to experience the excitement of college life. Adding to the fun atmosphere, Dr Pepper brings the energy with colourful booths where attendees get to enjoy games, prizes, and exclusive merch.
By teaming up with La Collab TV, a collective of Québec content creators, the Dr Pepper Student Prize is also becoming part of the conversations that resonate with young people. In a series of branded vox pox-style interviews, the creators ask students what they would do if they won the contest. This presence allows Dr Pepper to be part of the excitement of game day while bringing the program to life in ways that go well beyond the prize itself.
Who will take home the $10,000?
To enter the contest, students are asked to share a picture of themselves with the drink.
From there, they submit a text to describe what they would do with the money, putting their ambitions and dreams at the centre of the story.
The wait ends on October 18, when Dr Pepper and La Collab TV will reveal the recipient of the Dr Pepper Student Prize.
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